§ B2.00 The Foundation · Schedule B
The Foundation · Read by a banker, built clean

Your business read by a banker,
then built into a site that shows it.

Every Foundation starts with a short Read. I look at your operations, your positioning, and what's making your business work or where it's stuck. Once we have a clear picture, I build the site around it. Two-week delivery. One revision round.

13 years across the desk · Anchored in Jacksonville · Bilingual EN / ES

§ 01 · Who this is for

Built for owner-run service businesses.

You run the business. The site has been on the to-do list for a year. You don't need a 12-page redesign or a brand strategy workshop. You need to be online, on your phone, this month. The Foundation is that, scope-fenced.

§ 02 · What's in, what's out

A real site. Scoped tight, on purpose.

The two-week timeline holds because the scope holds. Here's exactly what the Foundation includes and what it doesn't.

In scope

What I build.

  • One to three pages, mobile-first, built clean
  • Your photos, your copy, polished and placed
  • Click-to-call, click-to-map, contact form
  • Domain, hosting, SSL, basic SEO setup
  • One round of revisions before launch
  • Two-week delivery from kickoff
Out of scope

What I don't.

  • E-commerce, online ordering, or booking systems
  • Custom logo or full brand identity work
  • Photoshoots or original content writing
  • Ongoing edits past launch (handled in The Operator)
§ 03 · How it runs

Three steps. Two weeks.

01 · Day 0
Intake & deposit

You fill out the intake. I send a one-page proposal back within 48 hours. You sign and pay 50%. Kickoff goes on the calendar.

02 · Week 1
Build & preview

You send photos and any existing copy. I build the site against your business, not a template. Live preview link goes up by end of week one.

03 · Week 2
Revise & launch

One round of revisions. I point your domain, run final checks, and ship. Final 50% on launch. You own the site, the files, and the logins.

§ 04 · Price

Flat price. No surprises.

The Foundation
$2,500 flat

50% on signature, 50% at launch. What I quote is what you pay. No hourly bills, no scope creep, no monthly software you have to keep paying for. You own the site and the domain at the end.

What you walk away with: a real online presence in two weeks, built around a clear read of your business.

Need more than three pages?

The Foundation is built for businesses that need to be online now. If you're rebranding, launching something new, or you know you need a custom build with positioning work and longer copy, you want The Build instead. Four to six weeks, $4,500–$7,500, scoped to your business.

§ 05 · Optional add-on

Foundation Care. Keep the site working.

The Foundation is yours at launch. Files, logins, domain. If you'd rather not think about uptime, edits, or the small things that come up after launch, Care is the optional monthly add-on.

Add-on for Foundation

Foundation Care · $179/mo

Keep the site working without thinking about it.

  • Hosting included. Uptime, SSL, dependency updates.
  • One edit request per month, delivered within 5 business days.
  • Quarterly site review: speed, links, content sweep.
  • Email support, 2 business day response.

3-month minimum. Month-to-month after. Edits beyond the included one billed at $200/hour, quoted before work starts.

First Cohort · first 5 Foundation buyers

Same-day response, not two-business-day. One free 30-minute strategy call in month one. Acknowledged as the founding Care cohort. Same $179. Scarcity-bound, not price-bound.

You run the business. I handle the site.

Fifteen-minute intake. Written proposal back within 48 hours. Two weeks from signature to live site.